Brief

Brief for website creation

Your responses to this questionnaire will help to create a clear roadmap for the project and ensure that all stakeholders, including the client and the web development team, are on the same page regarding the project's goals, objectives, and scope. It also contributes to ensuring that the website fits the needs of the intended audience and accomplishes the desired results. Please answer the brief questions as accurately and clearly as possible. A well-written brief is the first and most critical stage of completing a project on schedule.

Your name Email* Contact number* Company Name Web site (if exist)

Your company's field of activity or line of business The URLs of your main competitors' websites Location of the company's operations Development timeline Budget Reponsible person

Goals and Functions of the Website

Goals of the Website

Select one or more goals that you want to achieve with the site

Customer acquisition

Increasing the company's recognition, improving the image

Sale of goods and services through the Internet

Informing about promotions

Informing about goods and services

Information about the company

Posting company news

Site type intended

Choose site type

Business card website

Portfolio Website

Blog

Social network

Corporate website with catalog

Corporate website without catalog

Online store

Informational portal

Other

Services for communication with site visitors

Select the desired services to communicate with site visitors

Feedback form

Callback form

Question/answer

Voting

Reviews

Comments

Online consultant

Online booking systems

Subscriptions and email newsletters

User Registration

Personal account

SMS alerts

Online sales services

Check the features that a site for online sales should have

Rubricator

Catalog search

Product filtering

Extended description of categories or products

Adding products to favorites

Price request for individual items

Product comparison

Basket

Discount calculation

Shipping cost calculation

User order history

Notifying customers about the status of orders

Online payment

Automatic invoice generation for payment

Integrations with third-party services and programs

Specify the services with which you want to integrate the site

Specify services for integration

Language versions of the site

Do you need site versions in other languages? please specify languages

Content management system

WordPress (free)

OpenCart (free)

UMI.CMS (for additional payment)

Bitrix (for additional payment)

Tilda

Other

Do you need a mobile version of the site or adaptive design?

No, not needed

Need a mobile version of the site

Adaptive design

Other goals, services, features and CMS

If you need other services and functions, you have other goals or СMS - indicate them here

Site design

Examples of websites you like

Specify the URLs of sites whose design you like, indicate why

Examples of sites you don't like

Specify the URLs of sites whose design you don't like, indicate why

What elements of corporate identity exist and can be used in design development

Corporate identity guide

Logo

Corporate colors

Corporate fonts

Polygraphy

Photos

Catalogs

Booklets

Other

The mood and associations that the site design should evoke

Strict corporate design

Bright, catchy design

positive and cheerful

Design rich in illustrations/photos

Minimalistic design. Emphasis on functionality

Other

Availability of photos and pictures for design development

Exist

Need to be chosen by designer

Need a photo shoot

Basic requirements and wishes for website design

Describe your requirements and wishes, you can write any information that can help our designer

Content and additional services

Content for the site: texts, photos, videos

All content is exist

Copywriter services needed

Need a photographer

Need a videographer

Additional services

Filling content

Website technical support

Website maintenance (regular content updates)

Contextual advertising

SEO-promotion

Corporate identity development

Logo development

Branding

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Brief for mobile application creation

Your responses to this questionnaire will help to create a clear roadmap for the project and ensure that all stakeholders, including the client and the mobile development team, are on the same page regarding the project's goals, objectives, and scope. It also contributes to ensuring that the mobile application fits the needs of the intended audience and accomplishes the desired results. Please answer the brief questions as accurately and clearly as possible. A well-written brief is the first and most critical stage of completing a project on schedule.

Your name Email*

Contact number* Company Name

Project name. General idea

Scope of the application (what does your company do?)

Trade

Medicine

Education

Restaurants, cafes

Banks

Communication

Production

Tourism

Hobby

Other

Application goals. What do you want to achieve with the application? How are you going to use the application? What problems do you want to solve? The target audience. Who will use the application? Similar projects that you like. Why?

Description of functionality

What should your application be able to do?

What features will your application need?

User Registration

Multimedia

Push messages

Geolocation and maps

Working with the camera

Communication with Bluetooth devices

Ability to work offline

User profiles

Working with the GSM signal level

Payment within the application

Services for communication with site visitors

Select the desired services to communicate with site visitors

Feedback form

Callback form

Question/answer

Voting

Reviews

Comments

Online consultant

Online booking systems

Subscriptions and email newsletters

User Registration

Personal account

SMS alerts

Do you have any additions to this list?

What platform should the application run on? (select the ones you need)

iPhone

iPad

Android

Desktop

Windows Phone

Do you need synchronization with the server?

Required

Not required

Need to be clarified

Which side is the server on? Is an API provided?

Server and API on the customer's side (on your side)

Server and API are made by us (Astralab)

The server and API are made by a third-party developer

Need to be clarified

Other

Timeline and budget

Is there a specific release date for the app? If yes, please specify? If you have a specific budget, please indicate it. This will help you choose the appropriate functionality of the application. If you have materials on the project (terms of reference, screen prototypes, design, etc.), share a link to them

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Brief for branding development

A branding development brief is a document that outlines the goals, objectives, and expectations of a branding project. It is designed to help you formulate the requirements for the project, and we understand how to fulfill these requirements in the best possible way.
We have tried to make filling out and sending the brief as easy as possible. Fill in all the fields on this page and click "Submit Brief". If you already have a completed brief or other documents with preliminary information on the project, we will be happy to receive them at info@astralab.com

General information

What is a product (product, service or company)?

The essence of the brand (the main idea (mission) of the product)?

Unique Selling Proposition (USP) of the product?

What are the 3 main characteristics/benefits of the product (rational and/or emotional)?

Describe your ideal customer, including demographic information, lifestyle, and interests. Identify the key insights that drive their behavior and how your brand can connect with them.

Why does the consumer need your product? What consumer problems does it solve, in what ways does it make life easier?

Is your product ingrained in the consumer's mind?

The product is novel, and the consumer must become accustomed to it.

The product is well-known, however it has superior qualities in comparison to competitors.

The product is identical to competitors' products.

Specify the degree of involvement in the purchase

Weak (no interest in understanding, going into details)

Strong (willing to invest time and effort in finding information about the product)

Habit (lifestyle, regularly buys without thinking)

In what situation, under what conditions will the consumer most often buy your product?

firmly planned

Partially planned

Impulsively

Product price characteristic

Low price segment

Middle price segment

High price segment

Describe your 3 main competitors according to the following parameters:

Scale of interest

International

Regional

Local

Why do you need a logo and/or corporate identity? What problems should be solve?

Where is your logo/corporate identity most likely to be seen by the consumer?

What emotions should the visual design elicit in the consumer? What brand image and personality should be developed?

Write the name of the product? Will the abbreviation/abbreviation be used?

What visual pictures best represent your brand's essence?

What images and solutions, in your opinion, are unacceptable for use (why)?